Rejected petition Iceland’s TV Christmas Ad Should Not Be Banned! Help Save The Orangutans!

The ASA have banned Iceland’s Christmas Ad for being too political! However, the advert is highlighting a massive environmental issue that needs addressing- the production of palm oil is destroying thousands of miles worth of rainforest. Orangutans are now endangered as a result!

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Watch full video here: https://m.youtube.com/watch?v=JdpspllWI2o

This petition was rejected

Why was this petition rejected?

It’s about something that the UK Government or Parliament is not directly responsible for.

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

We only reject petitions that don’t meet the petition standards.

Date submitted 9 November 2018
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