Important:

This petition was submitted during the 2017-2019 parliament

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Rejected petition Remove the TV ban on the Iceland Christmas advert that addresses a real issue

The advert that isn’t as jolly as your usual Christmas adverts addresses a real problem that not everyone is aware of. It should not be labelled as “too political”, in fact the thought behind this advert is exactly what we need more of.

This petition was rejected

Why was this petition rejected?

It’s about something that the UK Government or Parliament is not directly responsible for.

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

We only reject petitions that don’t meet the petition standards.