This petition was submitted during the 2017-2019 parliament
Rejected petition With respect to video games - Address aggressive marketing tactics in AAA games
Consumer Protection from Unfair Trading Regulations 2008. This includes a requirement on businesses not to subject anyone to misleading or aggressive marketing practices, or, for example, direct exhortation to buy products, such as games content, including in-game purchases such as loot boxes.
More details
Loot boxes in many games.
OVERWATCH
STAR WARS BATTLEFRONT II
Integral content locked behind pay wall or long game time. Sometimes 100s of hours.
RAINBOW SIX SIEGE- 30 in games hours per character or instantly buy
High prices for little content
BLACK OPS with reticle
FALLOUT Christmas emojis
“Discounted” One made up number to another to attempt to sound like a bargain
For further evidence on aggressive marketing, join forums or watch the hundreds of videos online addressing the topic
This petition was rejected
Why was this petition rejected?
It’s not clear what the petition is asking the UK Government or Parliament to do.
We understand you are concerned about microtransactions in video games but we aren't sure what action you would like the UK Government or Parliament to take about it.
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