Petition Ban all advertising of formula including follow-on milks

This petition calls for the government to ban all advertising of formula including 'follow-on' milks.
The advertising of these products undermines and misinterprets the WHO and NHS breastfeeding recommendations and guidelines.
WHO;
'WHO strongly recommends exclusive breastfeeding for the first six months of life. At six months, other foods should complement breastfeeding for up to two years or more'
NHS;
'Exclusive breastfeeding (with no other food or drink) is recommended for around the first six months of a baby's life. After this, breastfeed alongside other foods for as long as you and your baby wish. This might be into their second year or beyond.'