Rejected petition Release Iceland Christmas advert on UK television

Iceland recently released an advert based upon the environmental destruction caused by producing Palm Oil and the effect it has on habitat. The reason was that the advert was too political. If this was solid reasoning then majority of television and political debates should not be aired. Fact

This petition was rejected

Why was this petition rejected?

It’s about something that the UK Government or Parliament is not directly responsible for.

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

We only reject petitions that don’t meet the petition standards.

Date submitted 16 November 2018
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