Rejected petition Sofa King Unfairly Treated

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As reported on the Daily Mail and BBC news websites, the Northampton based company Sofa King has had it's advertisments banned after nearly a decade of using them.

I feel that this is unjust and the decision by the ASA should be over-turned by the government.

This petition was rejected

Why was this petition rejected?

It’s about something that the UK Government or Parliament is not directly responsible for.

Advertising in the UK is controlled through a system of co-regulation and self-regulation, which is administered by the Advertising Standards Authority (ASA). This regulatory system is independent of Government and is ultimately responsible for setting the standards in advertising.

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are the bodies responsible for writing and maintaining the advertising codes.

The ASA regulates advertising in all media and they ensure that advertisements, wherever they appear, comply, in full, with the requirements of the UK advertising codes – in particular that they are legal, decent, honest and truthful.

We only reject petitions that don’t meet the petition standards.

Date submitted 1 March 2012
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