This petition was submitted during the 2019-2024 parliament
Rejected petition Require all media platforms using targeted advertising to allow user preference
Create legislation that requires any media platform that use targeted advertising to collect and respect users' wishes about the types of advertising they are shown. For example, gambling adverts may be morally offensive or detrimental to users' wellbeing, so it should be possible turn these off.
More details
Media platforms, including both online platforms and television platforms, use algorithms to target advertising according to users' profiles. Currently, users have no control, other than to turn targeted advertising off (sometimes) or to change their usage habits. As targeting is based on algorithms to choose the type of advertising presented to users, it would be possible to collect users' preferences of the type of advertising they do not wish to see and apply them via the targeting algorithm.
This petition was rejected
Why was this petition rejected?
It’s not clear what the petition is asking the UK Government or Parliament to do.
Petitions need to call on the Government or Parliament to take a specific action.
We understand that you are concerned about the types of advertising people can be shown online, but we're not sure what options you want those hosting online adverts to be required to offer users.
You could start a new petition explaining clearly what you would like the Government or Parliament to do.
We only reject petitions that don’t meet the petition standards.