Closed petition Require clear labelling to show when the size of a product has changed

Closed on 30 May 2024

Mandate manufacturers and suppliers to clearly label product size changes to enhance consumer awareness and help prevent deceptive practices. We suggest that changes of more than 10% within the last 6 months should require a "New Size" label covering at least 10% of packaging for at least 3 months.

This changing of product sizes, often a reduction in size without a corresponding drop in price (so called ‘Shrinkflation’) can be misleading. This phenomenon can affect budgeting and financial planning for households, particularly those with limited income. A 'New Size' label on items that change size by a significant amount could help ensure transparency, protects consumer rights, and promote trust in the marketplace. We believe it is a necessary step towards fair consumer practices.