Closed petition: Regulate how social media firms maximise user engagement.

Closed on 17 July 2025

Ban attention grabbing techniques and infinite scroll employed by social media firms. We think infinite scroll is harmful. We think time limits and breaks should be prompted by platforms, and social media companies should include self exclusion tools.

We think the attention-grabbing techniques like infinite scroll used by social media firms are harmful to our society. We think features designed to maximise user engagement can be at the cost of their own mental wellbeing. We think social media companies use psychological triggers and are creating a generation addicted to their screens, and that the negative impact on mental health of this on people of all ages is now widely recognised. We think our exposure to this harm should be limited.