Rejected petition Require watermarking of all AI-generated images and videos

We ask the UK Government to introduce legislation requiring all AI-generated images and videos to be clearly and permanently watermarked. This would help the public distinguish synthetic content from real media, reduce misinformation, and promote transparency in digital communication.

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As AI tools become more advanced, it is increasingly difficult to tell the difference between real and generated content. While these technologies offer incredible creative potential, they also pose risks, especially in news, politics, and social media, where realistic fakes can mislead or manipulate. Watermarking would preserve creative freedom while protecting public trust. It’s a simple, scalable way to ensure clarity in an increasingly synthetic world.

This petition was rejected

Why was this petition rejected?

There’s already a petition about this issue. We cannot accept a new petition when we already have one about a very similar issue.

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There are already petitions open which cover this issue:

Require generative AI watermarks & ban using people’s likeness without consent
https://petition.parliament.uk/petitions/736690

Make a criminal offence not to label AI generated media & communication as such
https://petition.parliament.uk/petitions/715706

We only reject petitions that don’t meet the petition standards.

Date submitted 29 August 2025
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