UK Parliament home

Open Ban streaming services from showing trailers or ads on plans labelled "ad-free"

Created by Joanne McKenzie
Closes on

Legally prohibit video-on-demand and streaming platforms from forcing users to watch unprompted first-party promotional trailers ("house ads"), previews, or sponsorships on subscription tiers that are explicitly marketed to consumers as "ad-free".

Consumers pay premium subscription fees to avoid video interruptions. However, we feel streaming platforms exploit a regulatory loophole by classifying their own promotional trailers as "house content" rather than commercial advertising. This forces paying customers to actively click buttons to skip promotional material just to watch a show. We believe an "ad-free" contract should mean zero unprompted marketing. Parliament must protect UK consumers from this unfair service degradation.

Sign this petition

25 signatures

Show on a map

10,000

Petition progress

View all updates for this petition, with the most recent first.

  • Petition published

    This petition can now be signed.

    If this petition gets 10,000 signatures, government will respond to it.

    If this petition gets 100,000 signatures, it will be considered for debate in Parliament.

    This petition will stay open until 2 May 2027.